01 / 12
PREPARED FOR TELEFÓNICA / MOVISTAR PLUS+
Join in Live

Mantén la conversación, el engagement y el valor
comercial dentro del ecosistema de Telefónica.

Información confidencial · Abril 2026
El Problema

Your viewers are
already on their
phones. But you
get nothing.

During every La Liga match, viewers are reacting, debating, and sharing — on Twitter/X, Instagram, WhatsApp, and TikTok.

Telefónica pays for premium content. Social platforms capture the second-screen value for free.

The engagement, data, and commercial value drifts away to platforms Telefónica doesn't control and doesn't benefit from.
87%
of viewers use phone during matches
Twitter/X
Instagram
WhatsApp
TikTok
Where your viewers' attention goes today
La Oportunidad

Turn the phone
into Telefónica's
companion screen.

Instead of losing second-screen value to social platforms, Telefónica can offer a branded companion experience linked directly to its own content.

"Telefónica already owns or pays for premium sports content. Join in Live helps keep the second-screen conversation, engagement, data and commercial value inside Telefónica's own ecosystem."
El Valor Para Telefónica

Five reasons
this matters.

01
Stronger Fan Engagement
Live predictions, polls, trivia, and chat keep viewers engaged for the full 90 minutes — not just the highlights.
02
First-Party Data
Every interaction generates data Telefónica owns — fan preferences, engagement patterns, peak moments, sentiment. Twitter gives you none of this.
03
Sponsorship & Commercial Integrations
Branded predictions, app downloads, sponsor offers — new revenue streams during live sport without raising subscription prices.
04
Retention Inside Telefónica's Environment
Fans build status, compete with friends, earn rewards — all inside Movistar Plus+. Season-long investment creates reasons to stay subscribed.
05
Differentiated Customer Experience
Something competitors and pirates can't offer. Interactive engagement only available on Movistar Plus+.
El Producto

What fans
experience.

🗳️
Live Predictions
¿Quién marcará el próximo gol? Scored, competitive, every 10 minutes.
💬
Live Chat
Fans react in real-time. AI-moderated. Commentators can reference fan messages on air.
🏆
Leaderboards
Compete with friends. Weekly rankings. Season-long status levels.
⭐
Trivia & Ratings
Valora esta ocasión del 1 al 10. ¿Ha sido penalti? Quick-fire opinions.
💰
Commercial Offers
Sponsored predictions, app downloads, partner promotions — timed to match moments.
🎙️
Commentator Insight
Hot topics, fan sentiment, pinned messages — commentators see what the audience thinks, live.
Ejemplos en Español — La Liga

Natural para la
audiencia de La Liga.

Predicción
¿Quién marcará el próximo gol?
Vinícius Jr
Mbappé
Pedri
Opinión
¿Ha sido penalti?
Sí, claramente
No, se tira
Valoración
Valora esta ocasión del 1 al 10
3
5
8
10
Resultado
¿Quién está siendo el mejor jugador?
Mbappé 47%
Pedri 31%
Vinícius Jr 22%
12,847 votos
Oferta Comercial
Oferta exclusiva para seguidores de Movistar Plus+
📱 Descarga la app de Movistar
3 meses gratis de Movistar Plus+ Lite
Control Editorial

AI suggests.
Your editor
approves.

AI ENGINE
Analyses match events → generates prediction in Spanish
→
EDITOR / OPERATOR
Reviews suggestion → Approve ✓ or Reject ✗ → One tap
→
LIVE TO FANS
Appears on viewers' phones instantly
  • Nothing is published without editorial approval
  • AI generates content in Spanish — natural, not translated
  • Chat moderation: profanity, abuse, and spam filtered automatically
  • Only approved messages reach the commentator
  • Instant kill switch — one tap removes everything
  • Full audit trail of all published content
Telefónica controls the data,
the experience, and the
commercial opportunities.
Opciones de Integración

Three ways
to deploy.

A
INSIDE YOUR APP
JiL embedded within the Movistar Plus+ app. Deepest integration. Your design system.
FULL BRAND CONTROL
B
YOUR DOMAIN
Branded Telefónica web experience. E.g., play.movistarplus.es — promoted via QR or social.
RECOMMENDED TO START
C
HOSTED BY US
JiL-hosted with Telefónica branding. Zero technical effort. Live in days.
FASTEST TO LAUNCH

Start with Option B or C. Upgrade to full app integration when ready.
The entire experience can be delivered in Spanish from day one.

Minimal Broadcast Impact

The TV does less.
The phone does more.

ON THE TV SCREEN
  • A QR code — large, clear, always scannable
  • Occasional prompts: "¡Nueva predicción! Escanea para jugar"
  • Social media can also promote the link
  • No heavy overlays, no cluttered graphics
The broadcast stays clean. The main screen is not interfered with.
ON THE PHONE (COMPANION)
  • Full interactive experience
  • Predictions, chat, leaderboard, commercial offers
  • Commentator insight panel
  • Sponsor integrations
  • Analytics and data collection
The mobile companion does the heavy lifting.
After Every Match

Your data.
Your insights.

INFORME DE ENGAGEMENT — Real Madrid vs Barcelona · La Liga J32
42,847
fans participated
67 min
avg engagement
34'
peak minute
98.7%
clean chat rate
PREDICTIONS
12 sent · 38K avg responses
TOP PREDICTION
"¿Gol antes del descanso?" — 41K votes
SPONSOR IMPRESSIONS
41,203 branded buff views

Auto-generated after every match. Telefónica owns this data. Twitter doesn't give you this.

Technology

Production-ready.
Scaled for millions.

1M+
user scale ready
<200ms
delivery speed
99.9%
uptime architecture
Auto
scaling on demand
AWS EU Region
GDPR Compliant
Spanish Language
Multi-Sport

Deployed on AWS (EU region). Same infrastructure used by Netflix and Uber.
Advisory: Simon Green, former MD of BT Sport, founding team of Sky Sports.

Next Steps

One match.
Zero risk.

Pick one La Liga match. We set up the companion experience in Spanish. Movistar Plus+ branding. Your fans play. We share the engagement data.

🔌
No heavy
integration
💰
No cost
upfront
🛡️
No risk to
broadcast
JOIN IN LIVE
Confidential · Prepared for Telefónica / Movistar Plus+ · April 2026